When it comes to quality of research, probably we’ll have have to think about the whole process – from the design of a good questionnaire to the appealing presentation of its results. This week we found a bunch of inspiring articles that cover the entire range of good research.
The Green Book: Gamification: An Option Or A Requirement?
Gamification has become a buzzword for a reason; its adoption is not an option, but mandatory for companies wanting to better understand and engage with the new generations, the ones who are fast becoming the main workforce and consumer power of the future.
Question Science: Honesty of responses: the 7 factors at play
We have witnessed questions where up to 30% or respondents show signs of untruthfulness based upon the context of how you ask the question and the type of questions being answered and who you are asking. We have identified a range of driving factors that determine the level of authenticity to an answer we may give.
AYTM: The Open-ended Question
Open-ended questions have disadvantages, yes, but they can provide the “seasoning” that makes your survey special. Sure, closed-ended questions are better for quantitative analysis. But they don’t always get at the story behind the data.
visual.ly blog: How to Turn a Static Visualization Into a Successful Animation
Short animations are one of the best tools out there for explaining ideas, but they aren’t used often enough for fear they’re too advanced. Here are five key principles in using animations successfully.
Research and Reflect: How Persuasive Should MR be?
Is persuasiveness a skill-set you feel you’re good at? Do you have good communication abilities, interpersonal strengths, the ability to influence people? It’s something that our industry would do well to look at, even in phases where the enthusiasm for new methodologies and tools is running high.
